Monday, November 21, 2011

Pin a 'Star Wars' droid to your chest, help kids in need

Pin a 'Star Wars' droid to your chest, help kids in need | Crave - CNET CNET 2011 Holiday Gift Guide Home Reviews Cell Phones Camcorders Digital Cameras Laptops TVs Car Tech Forums Appliances Cell Phone Accessories Components Desktops Games and Gear GPS Hard Drives & Burners Headphones Home Audio Home Video Internet Access Monitors MP3 Players Networking and Wi-Fi Peripherals Printers Software Tablets Web Hosting You are here: News Latest News Webware Crave Business Tech Green Tech Mobile Security Blogs Video Photos Media Cutting Edge Apple Politics & Law Gaming & Culture Microsoft Health Tech RSS Download Windows Software Mac Software Mobile Apps Web Apps CNET TV How To Phone Tablet Computer Web Home Theater Marketplace Log In | Join Log In Join CNET Sign in with My profile Log out
CNET News Crave Pin a 'Star Wars' droid to your chest, help kids in need John Scott Lewinski by John Scott Lewinski November 19, 2011 10:23 PM PST Follow @JohnLewinski

(Credit:LucasFilm)

A little golden badge isn't much of a gadget in the great scheme of things. It doesn't get online. You can't text anybody with it. It doesn't come with so much as a 1 megapixel camera. But the Star Wars Gold Heart Pin should serve its particular function of benefiting needy children well enough.

The folks at Variety Children's Charities figured out how to encourage people to donate to charity during the busy holidays. They'll sell a "Star Wars" collectible to help kids. This time of year, it's common in movie theaters for movie trailers to step aside for an onscreen PSA urging film lovers to donate to Variety Children's Charity. Theater staff then sell the Children's Charity pin, with the proceeds going to charity.

This year's Gold Heart Pin features C3P0 and R2-D2 and will retail for $3. Variety hopes the galactic theme will increase donations during a winter movie season in which "Star Wars" returns to theaters, with a 3D "Phantom Menace" en route in February.

John Scott Lewinski Crave freelancer John Scott Lewinski covers tech, cars, and entertainment out of Los Angeles. As a journalist, he's traveled from Daytona Beach to Cape Town, writing for more than 30 national magazines. He's also a very amateur boxer known for his surprising lack of speed and ability to absorb punishment. John is a member of the CNET Blog Network and is not an employee of CBS Interactive. E-mail John.

Follow @JohnLewinski Topics: Entertainment, Lifestyle, Geek culture Tags: Children's Charities, C3P0, Variety, R2-D2, droids, Star Wars @import "http://i.i.com.com/cnwk.1d/Ads/common/info_board/info_board.css";   Explore the BlackBerry Mall on CNET Learn about the new BlackBerry smartphones, read CNET editors' reviews, check out the latest BlackBerry videos and participate in the BlackBerry forum Visit the BlackBerry Mall on CNET

 

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